Roku is expanding into original content, moving beyond merely streaming content, according to a recent job listing.
Roku has been manufacturing digital media players for over a decade. The company’s software also serves as the basis for a number of smart TVs, and Roku has its own channel where it plays licensed content.
Many streaming services, however, have been expanding aggressively into original content. Netflix, Hulu and Apple TV+ have all seen significant success producing their own shows and movies, and Roku apparently wants in on the action.
In a job posting on LinkedIn, the company is looking for “a Lead Production Attorney to work on its expanding slate of original content. The position reports directly to Vice President of Business and Legal Affairs, Programming & Distribution.”
There is little additional information on Roku’s plans, but the company did purchase Quibi’s content library when that service shuttered. Hiring a Lead Production Attorney is the next logical step, putting the pieces in place to capitalize on its purchase.
